vim definition and design


The Vim is a publication for the ever-curious woman.

Come to us, all ye who are stressed out, soul searching, or health conscious.

We’re passionate about women, health, and wellness, but we’re never going to be the expert in those spaces. We never set out to be. Our desire is to connect with women and spark meaningful conversations about life.

Together, let’s learn how to love ourselves, chase after what energizes us, support other women in our lives, and achieve mental and physical wellness.


Kaitlin WillowFounder/Editor in Chief

I was born and raised in San Jose, California; lived in North Carolina for seven years (where I attended UNCW, majoring in English and Creative Writing); and now I live in Los Angeles with the coolest dog in the world.

I’ve always had a thing for words. Reading, writing, editing, or learning them—words are my biggest passion. My favorite quote (which is also tattooed on my forearm) says, “Words are our most inexhaustible source of magic.” It’s spoken by Dumbledore in the last Harry Potter film. I believe writing is one of the most powerful tools in the world.

By day, I write marketing/communications copy. By night, I write stories and books. Somewhere in between, I find time to explore wellness topics for The Vim. I’m here to connect with other women who need a little help managing stress, anxiety, pressure, confusion, and goals.

kaitlin willow founder of the vim magazine